Toward(s) Wiser Business

Flipping through the pages of Utne Reader, I came across a quick blurb for what could be a very cool new site. WiserBusiness.org is launching later this year, with a mission to "guide society towards a restorative economy, the cornerstone of which is community-based business."

In another lifetime, their use of the word "towards" would have sent me to the doctor for Lotrel. "Towards" isn't a word. It's just toward. But as long as they're consistent, I no longer really care.

The site looks to use the same technology that makes Wikipedia run to allow consumers and users to "hone and standardize the criteria determining responsible business behavior, link customers' social and environmental priorities directly to companies, and supply companies with the latest solutions" for implementing a set of 'best practices' to achieve socially responsible corporate behavior.

The site is months away from being launched, but you can take a preliminary tour and offer feedback, so that when the site officially launches, it can be all that it can be (to paraphrase the U.S. Army slogan). Click here to take the free tour. And click here for another recipe for fried bananas.